"Best Practices in Developing Online Retail

Creating a Great E-Commerce Site

Feat. Ava Salman

September 9, 2013 • Ask Those Branding GuysDownload the podcast (right click and "save as.")
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On the branding couch today is Ava Salman, e-commerce product manager, New Mexico Magazine, discussing what it takes to develop a e-tail component online for the state of New Mexico.  Dave and Jim discuss ways to build your brand including looking at creating unique positioning for your brand in a mature marketing and reviewing Kotler's 5 Steps of Consumer Adoption.