"New Mexico's Brewer Guild at Work"

Branding New Mexico Craft Beers

Feat. Chris Goblet

November 18, 2013 • Ask Those Branding GuysDownload the podcast (right click and "save as.")
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On the branding couch today is Chris Goblet, executive director, New Mexico Brewers Guild, discussing what it takes to brand and market the craft brewers in the state.  Also co-hosts Jim Glover and Dave Hayduk talk about targeted messaging.