Branding a Destination Resort and Place Marketing

"Branding Bishop's Lodge" Featuring Rich Verruni

August 12, 2013 • Ask Those Branding GuysDownload the podcast (right click and "save as.")
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On the branding couch today is Rich Verruni, general manager, Bishop's Lodge Ranch, Resort & Spa sharing what it takes to brand a destination resort.  Those Branding Guys Jim and Dave also chat about place branding to attract residents, businesses and visitors to a destination.