Once a Day Marketing LLC

New Life for a Venerable Brand


July 22, 2014 • Ask Those Branding Guys

Listen to our featured Those Branding Guys radio show podcast: David Setford and the Spanish Colonial Arts Society

Hello, I’m Jim Glover, That Branding Guy, forOnce a Day Marketing™. On our radio show AskThose Branding Guys, we discussed the importance ensuring your brand is updated to continue to attract new customers.

Joining us on the show was David Setford, Executive Director of the Spanish Colonial Arts Society in Santa Fe, New Mexico. The Museum of Spanish Colonial Art has the distinction of being the only museum in the country dedicated to the art of the Spanish colonial period and is also host of the annual Spanish Market.


With a tenure of only six month, Setford has been focused on energizing and building the momentum of the Spanish Market brand by organizing numerous events in the week leading up to the Market, distributing thousands of updated newsletters and running fresh print advertisement. He is targeting a younger audience as well as families to ensure the longevity of the customer base.

Challenges to the Spanish Colonial Arts Society/Spanish Market brand include numerous local competitors, raising capital and attracting new stakeholders. To maintain forward progress, Setford is building collaborative relationships with other organizations and implementing new strategies to innovate at the same as preserving the cultural heritage.

Setford's tips for keeping a brand fresh include gathering input from multiple sources, don't hold on the way things have always been done and, most importantly, remember you can't do everything at once.

Enjoy the show.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com.Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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