Branding a Top Destination Resort

Strategic Tuesday/Positioning

August 13, 2013 • Ask Those Branding Guys

Listen to our featured Ask Those Branding Guys radio show podcast: Branding Bishop's Lodge Resort

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™.  Today is Strategic Tuesday and we are discussing the branding of a top destination resort.

On our radio show Ask Those Branding Guys, we spoke with Richard Verruni, Managing Director of the Bishop's Lodge Ranch, Resort & Spa.  Bishop's Lodge is one of the top destination resorts in Santa Fe, celebrating 95 years of catering to discerning travelers and local Santa Feans.

Verruni discussed the importance of integrating branding design and messaging across all aspects of the property.  He shared that Bishop's Lodge uses many forms of marketing to convey that the resort is authentic with a rich history and provides many specialized offerings from horseback riding to outdoor massages.  He mentioned how the resort is using both traditional and inbound marketing to reach potential customers, including the drive market (within seven hour drive to Santa Fe).  He also talked about the recent Disney media event held at Bishop's Lodge to rollout The Lone Ranger movie and how it generated substantial awareness for the resort all over the country.

Ask Those Branding Guys Jim and Dave chatted about place branding and destination marketing.  They shared ideas how tourism marketing and economic development marketing could be better integrated at the state level to attract more visitors, residents and businesses. 

Enjoy the podcast.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.  Visit our website at  Contact James Glover at (505) 501-1330 or email  Listen to Ask Those Branding Guys™ every Monday at noon (MDT) streaming live on KVSF 101.5 FM.