Once a Day Marketing LLC

Exploring Social Media Marketing – Tumblr

Strategy

September 22, 2014 • Ask Those Branding Guys

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™.  Today we are looking at social media marketing with a discussion of Tumblr and whether or not it is a good fit for your marketing campaigns.

Tumblris a blog platform for self-expression and celebrating creativity where users post video, audio and text content.  Like Pinterest and Twitter, users may follow blogs using hashtags.  There are numerous brands on Tumble today including GE, Reebok, Acura and Ben & Jerry’s ice cream.

A business leveraging Tumblr might create posts around their latest product information, or another topic their customers would be interested in, comprised of text, video, music, graphics or photographs.

Tumblr users follow individuals or businesses that align with their interests and receive posts on their dashboard (home page) from those they are following.  Tumblr users are able to re-blog, comment on or Like the posts of others.  Material posted in Tumblr is on a wide range of subjects and you are apt to see strong opinions and the occasional four letter word more frequently than other channels.  According to Digital Marketing Ramblings, Tumblr has 200 million monthly site visits worldwide and 69 million domestically.

Tumblr Fast Facts (source: Tumblr press info)

  • Founded in 2007 and headquartered in New York City
  • 204 million blogs
  • 77 million posts per day; 91.8 Billions posts to date
  • 42% of traffic is US
  • Available in 13 languages

Consider adding Tumblr to your marketing toolkit if your desire is to create an image for your brand and sell with an indirect approach.  The impact can be text, audio or visual.  Posts can share information about your company or anything else you think your customers would be interested in.  Search capability allows users to find your content.

Tumblr is another social media tool you can leverage to get your marketing message out.  When determining whether or not to add it to your marketing campaigns, consider your social media marketing holistically.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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