"Fascinating Tales from the Big Brands"

Former P&G and Leo Burnett Execs Unplugged

Feat. Chuck Lieppe, Jim Patterson and Mike Calavani

Listen Now

Cannot stream the podcast.

Download the podcast (MP3). To save the file to your computer, right click the link and choose "save as".

On the branding couch today is Chuck Lieppe, former corporate VP at Procter & Gamble, and Jim Patterson, former senior VP at Leo Burnett, two top branding guys talking the evolution of big brand marketing. Also joining the show is Mike Calavani with the Carlsbad Christmas on the Pecos sharing the branding efforts of this major holiday event.