"Fascinating Tales from the Big Brands"
Feat. Chuck Lieppe, Jim Patterson and Mike Calavani
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On the branding couch today is Chuck Lieppe, former corporate VP at Procter & Gamble, and Jim Patterson, former senior VP at Leo Burnett, two top branding guys talking the evolution of big brand marketing. Also joining the show is Mike Calavani with the Carlsbad Christmas on the Pecos sharing the branding efforts of this major holiday event.