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Today we explore the world of make-up, particularly advances in make-up that is chemical free and actually healthy and beneficial to the skin. For today’s show we have James Walker, one of the founders of W3LL people. W3LL people understood that the makeup that people put on their skin goes into the body. This understanding led them to create cosmetics guided by three core principles: advanced performance; premium 100% natural/organic ingredients; and sustainability.