Branding a Destination Resort and Place Marketing

"Branding Bishop's Lodge" Featuring Rich Verruni

Listen Now

Cannot stream the podcast.

Download the podcast (MP3). To save the file to your computer, right click the link and choose "save as".

On the branding couch today is Rich Verruni, general manager, Bishop's Lodge Ranch, Resort & Spa sharing what it takes to brand a destination resort.  Those Branding Guys Jim and Dave also chat about place branding to attract residents, businesses and visitors to a destination.