"Green Marketing and the Importance of Good Writing"
: Feat. Laura Sanchez, Glenn Schiffbauer and Anne Maclachlan
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On the branding couch is Laura Sanchez, CEO of the New Mexico Green Chamber of Commerce, with executive director Glenn Schiffbauer, Santa Fe Green Chamber of Commerce, sharing their efforts to promote green and sustainability along with building a new kind of chamber of commerce. Also joining the show is Anne Maclachlan, writer and editor, discussing the importance of writing well in reports, advertising and blogs to enhance brand image and customer experience.