Deborah Fritz grew up in Los Alamos, New Mexico and always dreamed of being an artist and living in Santa Fe. She opened Giacobbe-Fritz Fine Art in 2001 with her sister and business partner, Kimberly Giacobbe. In 2009, Fritz opened GF Contemporary, on the opposite side of Canyon Road. Fritz has served on ARTFeast's board and collaborated on projects with SITE Santa Fe. Fritz has been active in the Santa Fe art world, joining the Museum of New Mexico Foundation Business Council in 2007 and serving as vice president of the Santa Fe Art Gallery Association. Through her galleries, Fritz has cultivated an international clientele, including art collectors from Belgium, Brazil, and Mexico. She showcases sculpture, paintings, prints, digital art, and other media. Giacobbe-Fritz Fine Art represents traditional, fine art. GF Contemporary represents work by more experimental artists.