Local author and social media consultant Jan Zimmerman will give a free presentation on “Yes You Can: Market Local Online” at Op.cit Bookstore (http://www.opcit.com/). The presentation will cover optimizing search terms for local markets, appearing in mobile search results, and taking advantage of local directories, review sites, and calendars. Participants will have the opportunity to ask questions and take away free handouts with useful tools and tips. Jan Zimmerman, author of three editions of Web Marketing for Dummies and co-author of two editions of Social Media Marketing All-in-One for Dummies, as well as Marketing on the Internet, owns Watermelon Mountain Web Marketing in Albuquerque (watermelonweb.com). Her company has provided online marketing consulting, website management, content development, social media marketing, and strategic online promotion si nce 1998. For more information, contact Patricia Jephson at Watermelon Mountain Web Marketing, 505-344-4230 or firstname.lastname@example.org.