February 25, 2013 at 9:51 AM

Your People Make Your Brand

Smart Monday/People

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and I am highlighting another important component of the 7Ps of Marketing, the people who represent your brand.

As your brand ambassadors, every person in your organization is a reflection of your brand. It's critical that your team members understand this important point. Hiring the best people is key. Continuous customer service training will also create a company culture where employees understand how to represent the brand in a positive manner.

Relationship marketing is another way to build a brand through your employees. Referred to as people 2 people marketing or P2P, the personal interactions by you and your team members with individual customers, vendors and partners create meaningful conversations and lasting impressions that elevate the strength and stature of your brand.

Watch our Once a Day Marketing™ video to learn more: People Make Your Brand

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. You may also contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com

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