July 25, 2013 at 9:37 AM

Your Customers Own Your Brand

Recon Thursday/Positioning

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Once a Day Marketing™ featured video blog: You Can Influence Your Brand

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Recon Thursday and we are discussing how your customers own your brand.

There is a branding rule that says you can’t control a brand, you can only influence it. That's because your brand resides in the minds of your customers and is the compilation of all their individual experiences with your company and product. That's what we mean when we say your customers own your brand.

However, you can exert influence on the brand. Your actions shape what people think about your company. Review the 7Ps of marketing and verify that you are focusing appropriate attention on every one of the concepts. This approach will go a long way to generating positive influence for your brand.

Strive to make every customer encounter rewarding and memorable. Ensure that your people and products are exceeding expectations throughout the purchase/service process. If you continue to follow this practice your customers will own the brand you want them to.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com.  Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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