January 9, 2013 at 10:26 AM

You Don’t Have To Go It Alone

Action Wednesday/Process

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Action Wednesday where we inspire you to implement new marketing tactics.

I'm a big fan of the rock band U2. One of their songs is titled "Sometimes You Can't Make It On Your Own". There is a particular lyric in the song that really resonates with me with respect to marketing: "You don't have to go it alone".

When it comes to marketing, business owners frequently try to do everything themselves. They do their own branding, create taglines, design marketing collateral, develop marketing action plans and implement every tactic. The reality is that they are going it alone.

For Action Wednesday I encourage you to find partners and team members to support your marketing efforts. They may be internal to your company or they may be external partners like consultants, cooperative advertisers, or even your vendors. Evaluate where you need support and seek it out so you don't have to go it alone.

To learn more about sharing the load, click on the link to watch my Once a Day Marketing video: Cooperative Marketing

Once a Day Marketing assists businesses to become #1 in the minds of their customers. Visit our website at www.onceadaymarketing.com.You may also contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com

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