May 13, 2013 at 12:05 PM

You Can Brand Anything

Smart Monday/Positioning

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Once a Day Marketing™ featured video blog: You Can Brand Anything

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™.  Today is Smart Monday and we are reminding you that anything can be branded.

Having a recognized brand is critical to your business success because customers buy products or services they know and trust.  Confidence is earned through positive customer interactions and experience with your brand.  Creating favorable impressions will result in potential customers considering your brand at time of purchase. 

No matter what your product or service is, it can be branded by creating the right brand expectations in the minds of your target customers.  Brand identity will be established through an ongoing effort to enhance your offerings and customer experiences while sharing a consistent, compelling message of product benefits.

The more you are able to differentiate your brand the more customers will understand your unique selling proposition and gravitate to your brand.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.  Visit our website at  You may also contact James Glover at (505) 501-1330 or email 

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