December 19, 2013 at 7:00 AM
By James Glover
Once a Day Marketing
James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.
Once a Day Marketing™ featured video blog: Year-End Review: Your Competition, Market and Company
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™ and today is Recon Thursday. As the end of the year approaches, we are reminding you to review your competition, your market and your own company. By understanding these three factors you are better positioned to get your ducks in a row and prepare for your branding and marketing next year.
To truly develop the right marketing strategy and tactics for the new year, you should have a thorough understanding of your own company’s successes and failures. Knowledge of what your competition is doing and what is going on in the market place are also essential. In-depth understanding will enable you to create a marketing plan that will make sense for next year.
Start by looking at your competition; understanding their strengths and weaknesses may allow you to identify opportunities to outperform them in the coming year.
Next review the market place. Look at the trends; what innovations can you apply to your products that will allow you to capture additional market share?
Lastly, evaluate your own company. Identify which marketing strategies worked and which ones didn’t. Develop new strategy and the tactics for your marketing plan to improve your company’s results in the new year.
Strategic planning for next year is dependent on your knowledge of your competition, market and your own company. Work with your team to develop the strategy and tactics based on that knowledge. Then have some fun in the new year and see what kind of rewards you will generate.
Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email firstname.lastname@example.org. Listen to Ask Those Branding Guys™ every Monday at 11am (MST) streaming live on SantaFe.com KVSF 101.5 FM.
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