October 2, 2013 at 9:36 AM

Writing and Editing to Enhance Your Brand

Action Wednesday/Process

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Listen to our featured Ask Those Branding Guys radio show podcast: Writer Editor Anne Maclachlan

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Action Wednesday and we are discussing how the quality of written content you share reflects on your brand.

On our radio show Ask Those Branding Guys, we spoke with Anne Maclachlan, Writer and Editor. Anne has written material on subjects ranging from maritime to fashion. She clarifies for us that writing is creating a piece while editing is polishing something that is already developed.

Maclachlan shared that the most important aspect of well written content is never forgetting who you audience is. Always provide information the customer wants versus what you may find interesting to share with them. Other tips included choosing one point, keep the narrative brief and invest in a good grammar book.

Glover noted that sloppy writing will reflect negatively on your brand and reminded listeners that the basics are important. Anne commented that, in general, it is not appropriate to use social media slang in written material, however, in the right context it may be the attention getter you are looking for.

Your action item for today is to review the content of your website, blogs, newsletters and anything else you share with your customers and evaluate relevance to the audience and the quality of the writing. Consider where you should enhance content to better reflect on your brand.

Enjoy the podcast.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com.Listen to Ask Those Branding Guys™ every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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