December 25, 2013 at 6:00 AM
By James Glover
Once a Day Marketing
James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.
Once a Day Marketing™ featured video blog: Building a Trail of Wows for Your Customers
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Action Wednesday and we want you to think about how numerous, small, positive customer experiences may really add up to enhance your brand.
All of us would agree that Disney is one of the top customer service companies in the world. At the Disney Institute they work with major corporations to re-think their customer service, corporate culture and their leadership practices. Disney believes that numerous little positive experiences taken together will greatly wow customers.
For Action Wednesday we want you to look across your entire company and brand to determine as many new incremental customer wows as you can to enhance the customer experience. Leverage the 7Ps as your foundation. Focus on product, price, place, promotion, people, physical evidence and the process and see how many new little customer delighters you are able create.
The easiest way to do this is to put yourself into the shoes of your customers. Be creative; these enhancements don’t have to be expensive, they just have to be a positive experience for customers. No matter where they encounter your brand, product or company, these little wows will add up and over time you will greatly enhance the customer experience and you will greatly enhance your brand.
Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email firstname.lastname@example.org. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MST) streaming live on SantaFe.com KVSF 101.5 FM.
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