April 25, 2012 at 11:38 AM

Give Your Nonprofit a Logo, Pro Bono

By Todd Eric Lovato

Fox in a Forest

Todd Eric Lovato is a Santa Fe native, the managing editor of SantaFe.com and an overfed, long-haired leaping gnome.

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The gifted Maggie Macnab -- graphic designer, author and educator -- is seeking a nonprofit in need of some branding assistance. Macnab is reaching out to area nonprofit organizations to serve as the subject of an upcoming logo design class intensive that she is teaching this summer at Santa Fe Community College.

"It's a great opportunity for a nonprofit organization with limited funds to get a free identity," Macnab said.

The intensive runs twice over a two-week period on Tuesdays and Thursdays, June 5 through 14. Macnab said the nonprofit client would need to commit to about 45 minutes on June 7 to do an interview with the class, then again on June 14 to view a presentation by the students.

Macnab uses the versatility of nature to inform her design work and is currently teaching a course based on the subject at Santa Fe University of Art and Design. She is the author of “Design by Nature: Using Universal Forms and Principles in Design (Voices That Matter)” and “Decoding Design: Understanding and Using Symbols in Visual Communication.”

I first met Macnab at the 2010 TEDxABQ conference, where we were speakers. She gave an inspiring cross-disciplinary talk entitled “The Nature of Symbols.” (Watch a video of this talk below.)

Whichever nonprofit is selected for this exercise will be quite fortunate.

Macnab is taking submissions from nonprofits through the middle of May. Those interested are encouraged to email macnab@macnabdesign.com or call 505-819-0810. More information about  available on her website.

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