November 1, 2013 at 12:58 PM

Using the LinkedIn Relationship Feature

Digital Friday/People

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Hello there. I'm Jim Glover that branding guy with Once a Day Marketing. Today is Digital Friday and we are looking at the "relationship" feature in the LinkedIn profile.

As part of our 7Cs of Successful Inbound Marketing© we address the need to Capture and Cultivate your social media contacts and leads. With this relationship feature, LinkedIn has made it extremely easy for you to track and engage potential prospects.

For each connection you make with LinkedIn you can enter how you met and who introduced you; make notes about conversations and action items; include tags to help you sort through your database; and add automatic reminders to approach the individual again.

This LinkedIn relationship feature is a very powerful tool to help you manage your inbound marketing efforts. Although not as powerful as a dedicated lead tracking tool like, it still provides the bells and whistles you need to build your online relationships and close deals. Our recommendation: start using the LinkedIn relationship feature today.

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