November 8, 2013 at 11:12 AM
By James Glover
Once a Day Marketing
James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.
Hello. I'm Jim Glover that branding guy with Once a Day Marketing™. Today is Digital Friday we are looking at how to use social media to improve your business.
Fortune Magazine recently recognized 5 companies who are best-in-class using social media to make their existing business practices better. The 5 best-in-class categories included 1) Customer Service, 2) Marketing, 3) Small Business, 4) Collaboration and 5) Hiring.
The all-star in Customer Service is JetBlue, who always responds in real time to customer messages. Best in Marketing goes to American Express for continuing to push the envelope in digital marketing.
First Round Capital is best in Small Business for its private digital network to support the funding needs of its portfolio companies. Best in Collaboration goes to Facebook who uses its own social networking to make its employees more efficient.
And lastly, Pacific Northwest National Laboratory achieved best in Hiring for using forums and groups to locate hard to find candidates.
The main point here is that these companies aren't just using social media to promote their brands, they are using social networks to improve their businesses. Something to think about.
Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email firstname.lastname@example.org. Listen to Ask Those Branding Guys™ every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.
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