May 30, 2013 at 7:47 AM

Using Signage to Enhance Customer Experience

Recon Thursday/Physical Evidence

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.

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Once a Day Marketing™ featured video blog: Enhancing Customer Experience Using Signage

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Recon Thursday and we are looking at how business signage can dramatically enhance customer experience.

How many times have you been frustrated when a business doesn't have adequate signage to help you navigate their store or office? It might start with no sign or a hard-to-read sign on the outside of the building. Perhaps it is difficult to read the street number. Or once inside, it's challenging to locate the products you want, find the cashier, or even seek out the restroom.

Signage is part of physical evidence or what your customers see about you brand. Poor signage creates poor impressions and can diminish your brand.

Create a great brand experience by producing signage that's easy to read, well placed and informative. You're customers will love you for it.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

© 2013 Once a Day Marketing™. All rights reserved.

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