May 24, 2013 at 8:00 AM

Using LinkedIn Notifications to Enhance Relationships

Digital Friday/Promotion

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Once a Day Marketing™ featured video blog: LinkedIn Notifications

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Digital Friday and we are discussing how to use LinkedIn's powerful notifications feature to enhance your business relationships.

As we have said many times, it is very important to cultivate relationships through social media channels. And as you expand your presence online and start contributing more content, it is sometimes challenging to follow up on all the responses you receive. LinkedIn has a great feature called Notifications that makes managing these relationships a lot faster and easier.

On the LinkedIn home page you will see a small black flag at the top, and a red number next to it. That flag/number indicates notifications of responses to your postings are available. These notifications come to you in real time. Notification may include a Like of one of your comments, a new comment on one of your posting or it may be that someone has accepted an invitation to join your network or your group.

The most exciting aspect is that now, in one place, there is a dropdown dialogue box informing you of all the recent interactions that you have had. The Notification feature from LinkedIn allows you to instantly know who is interacting with you and enables you to respond promptly. This is a great change for you to say hello, thank them for the Like, invite them to connect with you or start a conversation. 

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at Contact James Glover at (505) 501-1330 or email Listen to Ask Those Branding Guys every Monday at noon (MDT) streaming live on KVSF 101.5 FM.

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