June 5, 2013 at 9:51 AM

Using Direct Marketing to Promote Your Brand

Action Wednesday/Promotion

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.

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Once a Day Marketing™ featured video blog: Marketing Ecosystem - Direct Marketing

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Action Wednesday and we are discussing direct marketing, another of the nine marketing channels to promote your brand.

The goal of direct marketing is to communicate straight to your customers or potential customers and obtain a response to a specific call to action. Using this methodology you are able to measure results and evaluate how well your direct marketing campaign performed.

The following are the five components of direct marketing:

Direct mail - Catalogues via mail or inserts in credit card bills containing ads to entice customers to buy.

Print - Includes reply cards and printed material requesting customers to call a 800 number.

Telemarketing - Inbound or outbound to sell or up-sell a product or service to a customer or potential customer.

Radio - On air ads enticing potential customers to call or, perhaps literally drive to a retail location.

Direct response television – This category includes infomercials, still one of the more powerful ways to engage a customer and drive action by that customer.

Direct marketing is definitely a proven component of the marketing ecosystem. Consider whether or not it will work for you. If you do implement it, be sure to track your results. Have fun and experiment with the different possibilities I just discussed.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

© 2013 Once a Day Marketing™. All rights reserved.

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