July 17, 2012 at 1:49 PM
By James Glover
Once a Day Marketing
James Glover, That Branding Guy, provides the inspiration and ideas for you to market every day in his Once a Day Marketing video blog. Tune in daily to his short, entertaining and practical marketing and branding tips and watch your organization become more successful.
Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing. Today is Strategic Tuesday and we’re going to discuss leveraging your business’s core competency to really differentiate yourself in the marketplace.
Let’s start by defining what core competency is. It’s the skills or production techniques to deliver value to your customers and is central component of your company’s culture. Essentially, it’s what you do best.
There are three aspects of core competency. First, your core competency should be such that your competition can’t readily imitate you. Second, it should be applied to all products and markets that you enter and lastly it should contribute positively to the customer’s experience.
As an example, let’s look at what I have identified as the core competencies of my brand, Once a Day Marketing.
We are competing in an arena where there are a numerous companies positioning themselves as branding and marketing experts. Through my Once a Day Marketing video blogs, the approach is to create a very strong personal brand for myself so people know who I am and will identify with me.
The next key component is sharing my branding and marketing expertise over and over again with small businesses, my customers. That is why I am doing a daily blog, which I found most of my competition isn’t doing.
Lastly what is unique to us, the core competency, is that I inspire companies to market every day. That is my mantra; you’ve heard me say it over and over again, to be more successful you have to be working on marketing every day. That, combined with the daily blog further differentiates Once a Day Marketing and the product I provide to my customers.
Your assignment for Strategic Tuesday is to analyze your company’s strengths and identify your core competency. Then develop strategies to strengthen it and, even better, use it in the marketplace to differentiate yourself from your competition.
That concludes Strategic Tuesday. Join us tomorrow for Action Wednesday. To discuss an online or face to face service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or firstname.lastname@example.org. I’m Jim Glover, That Branding Guy, for Once a Day Marketing and we’ll see you next time.