January 7, 2013 at 11:09 AM

Understanding the 7Ps of Marketing

Smart Monday/Process

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Smart Monday where we work with you to increase your marketing knowledge.

One of the most important approaches you can use to enhance your brand in the mind of your customers is the 7Ps of Marketing. These seven components include product, price, place (aka distribution), promotion, people, physical evidence, and process. I like to include positioning as well; think of it as a bonus P.

This powerful tool enables you to perform analysis on your brand and product, develop short term and long term strategy and support your efforts to launch your marketing tactics.

By using these 7Ps you can methodically review your brand and continually strive to improve each segment over time.

Make the 7Ps of Marketing a critical part of your branding toolkit. Click on the link to watch my Once a Day Marketing video: 7Ps of Marketing Defined.

Once a Day Marketing assists businesses to become #1 in the minds of their customers. Visit our website at www.onceadaymarketing.com.You may also contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com

© 2013 Once a Day Marketing™. All rights reserved.