June 26, 2013 at 9:38 AM

Tough Branding: Don’t Drink and Drive Messaging

Action Wednesday/Promotion

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Listen to our featured Ask Those Branding Guys radio show podcast: Branding a Local DWI Program

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Action Wednesday and we are highlighting our weekly radio weekly show looking at the challenges of branding a tough message: don't drink and drive.

On our radio show Ask Those Branding Guys, we spoke with Tom Olson with Santa Fe County DWI program. Olson discussed his marketing efforts to change consumer behavior and stop people from driving drunk. His goal is to reduce fatalities on the road. Stern messages about getting arrested, having your car impounded and spending time in jail work best. One cleaver tactic he deploys is subsidizing taxi rides home for a dollar.

Also appearing on the show was Geoff Hendricks with Pinnacle Exhibits sharing trends in the trade show industry and best-practices for optimizing your marketing efforts at an exhibition.

Enjoy the podcast.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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