January 7, 2014 at 10:38 AM

Those Branding Guys 2014 Preview


By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Listen to our featured Ask Those Branding Guys radio show podcast: Those Branding Guys 2014 Preview

Hello. I'm Jim Glover, that branding guy, for Once a Day Marketing™. Today Those Branding Guys―Jim Glover and Dave Hayduk―are sharing key branding items for right now and previewing the radio show for 2014.

Those Branding Guys radio show is all about providing practical branding and marketing tips for businesses to make their cash register ring. The show features branding experts discussing their insights and newer or less experienced brands talking about what works and what doesn’t.

In 2014 you can look forward to more great local and national guests including the New Mexico Film Foundation; Ryan Smith a Google Ambassador; Alan Webber, founder of Fast Company Magazine and political hopeful; Kenny Thomas, former NBA player launching a new product and Wham-O, soon to be inducted into the toy hall of fame. You will also be able to continue to call in your questions.

Glover and Hayduk listed the most important branding and marketing elements to focus on now:

• Identifying your unique differentiator

• How to position your company in the market

• Establish goals for 2014 and create a marketing plan

• Allocate dollars for a marketing budget

• Be a good listener and continuously obtain customer feedback

Glover briefly discussed his ongoing work in economic development with towns and organizations across New Mexico. He also shared his 7Cs of Successful Inbound Marketing© to ensure the success of your social media campaigns.

Hayduk recapped his efforts in the arena of tourism advertising. Working closely with the New Mexico Tourism Department, Dave is supporting the launch of the successful New Mexico "True" campaign based on the brand identity of the state Adventure Steeped in Culture. Jim and Dave constantly learn from their guests and you can too!

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Those Branding Guys™ every Monday at 11:00am (MST) streaming live on SantaFe.com KVSF 101.5 FM.

© 2014 Once a Day Marketing™. All rights reserved.