July 3, 2011 at 9:37 AM
The "coolest" flyer I've ever been part of
Fox in a Forest
Todd Eric Lovato is a Santa Fe native, the managing editor of SantaFe.com and an overfed, long-haired leaping gnome.
On July 8, my band Todd & the Fox performs with Espanola-based Imperial Rooster at Santa Fe's Tin Star Saloon. Imperial Rooster has quickly established a name for itself in the local music scene for its unique brand of irreverent country and Americana -- they call it "gonzo roots" music. I guess these descriptors makes sense then, when I note that Mario Garcia has design the funniest show flyer I have ever been associate with. It's a play on the "Three Wolf Moon" t-shirt design -- which in some quarters is known to give the wearer mystical powers -- complete with the tagline: "It's gonna be a howler on Friday night."
A few years ago, the "Three Wolf Moon" t-shirt and others like it were at the center of an online pop-culture phenomenon (a meme), which sprung up mostly as online reviews responding to the "Three Wolf" tee available on Amazon.com. The shirt, according to its authors, could give wearers "mystical powers," and increase their attraction to the opposite sex, among many other perks. You have not witnessed dry sarcasm until you have read these reviews. The following Amazon.com comment by "B. Govern" started it all:
"This item has wolves on it which makes it intrinsically sweet and worth 5 stars by itself, but once I tried it on, that's when the magic happened. After checking to ensure that the shirt would properly cover my girth, I walked from my trailer to Wal-mart with the shirt on and was immediately approached by women. The women knew from the wolves on my shirt that I, like a wolf, am a mysterious loner who knows how to 'howl at the moon' from time to time (if you catch my drift!). The women that approached me wanted to know if I would be their boyfriend and/or give them money for something they called mehth. I told them no, because they didn't have enough teeth, and frankly a man with a wolf-shirt shouldn't settle for the first thing that comes to him.
"I arrived at Wal-mart, mounted my courtesy-scooter (walking is such a drag!) sitting side saddle so that my wolves would show. While I was browsing tube socks, I could hear aroused asthmatic breathing behind me. I turned around to see a slightly sweaty dream in sweatpants and flip-flops standing there. She told me she liked the wolves on my shirt, I told her I wanted to howl at her moon. She offered me a swig from her mountain dew, and I drove my scooter, with her shuffling along side out the door and into the rest of our lives. Thank you wolf shirt.
"Pros: Fits my girthy frame, has wolves on it, attracts women
Cons: Only 3 wolves (could probably use a few more on the 'guns'), cannot see wolves when sitting with arms crossed, wolves would have been better if they glowed in the dark."