June 23, 2014 at 3:17 PM

Once a Day Marketing LLC

The Secret of Creating a Great Ad

Knowldege

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.

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Once a Day Marketing™ featured video blog: What Makes a Good Ad

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at the keys to creating a great print advertisement.

The first guideline is the 40/40/20 Rule and it’s very straight forward. 40% of the ad should be about your target audience, 40% describing the offer and the remaining 20% focused on the creative elements.

Start by understanding your target audience then craft a message that is relevant and will resonate with them. When you are developing the ad ensure it is targeting the right potential customers and your message is aligned to that group.

Next is the offer.  Provide an offer customers will care about and respond to. Design a promotion that will inspire potential customers' interest in purchasing your product and contains a call to action.

The last component is the design of the ad. One of the 7Ps of Marketing is physical evidence; your ad has to look good as well as contain the other core elements. When all of these items come together, you should have an ad that will drive traffic and benefit your business.

As you are producing your next ad, keep 40/40/20 in mind. Don't get caught in the trap of going straight to design. The process is to target the right audience with a compelling message and then make it look great.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

© 2014 Once a Day Marketing™.  All rights reserved.

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