July 5, 2013 at 12:05 PM

The Need for SEO

Digital Friday/Physical Evidence

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Once a Day Marketing™ featured video blog: SEO is the Yellow Brick Road

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™.  Today is Digital Friday and we are going to take a quick look at the importance of search engine optimization or SEO.

Search engine optimization allows your company, brand or product to be quickly and easily found online through search engines such as Google and Yahoo!  It is essential that your SEO be maximized to ensure your products are being seen by potential customers.

Your competition and other companies are continuously staking out their online turf.  You have to ensure that you have a presence to compete with them.  If the search engines don't find you or you come up on page 7 of the search, potential customers won't find you either.

In today's world, a company that has an inferior product but great SEO will probably beat out a superior product with poor SEO because potential customers locate the inferior product more easily online.  If a brand wants to remain competitive it has to be visible through SEO.

For Digital Friday, evaluate your SEO.  If you aren't coming up page 1 on the search engine, work toward identifying solutions that will enhance your SEO to become a powerful tool to drive traffic to your brand.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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