December 17, 2013 at 10:00 AM

The Importance of Top of Mind Branding

Strategic Tuesday/Positioning

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.

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Listen to our featured Ask Those Branding Guys radio show podcast: Bill Fellows and Top of Mind Branding

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™.  Today is Strategic Tuesday and we are discussing top of mind branding. 

On our radio show Ask Those Branding Guys, we spoke with Bill Fellows, a branding consultant who founded Top of Mind Branding four years ago.  The focus of our conversation was the importance of ensuring your customers think of your brand when making their purchase decisions.

Glover and Fellows reiterated how imperative it is for any size brand to ensure they are top of mind with their customers.  Social media is a powerful tool for creating aided awareness, which contributes to the goal of consumer awareness and the ability to recall a brand at point of sale; however, it also creates clutter.

Fellow contributed that a brand resides in the mind of the customer.  A company can influence it but ultimately cannot control what an individual consumer thinks.  Branding is the sharing of what a company would like their customers know about the brand.  The two keys to successful branding are consistency and time.

Fellows shared that the path to top of mind begins with identifying your target customer.  Then determining the image you want to have in the customers mind.  For existing brands, you also have to understand the perception of your brand in the marketplace.  Once you understand the landscape, create a plan to deliver that message across your company as well as to the customer.

Enjoy the podcast.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MST) streaming live on SantaFe.com KVSF 101.5 FM.

© 2013 Once a Day Marketing™.  All rights reserved.

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