April 19, 2012 at 6:00 AM
By James Glover
Once a Day Marketing
James Glover, That Branding Guy, provides the inspiration and ideas for you to market every day in his Once a Day Marketing video blog. Tune in daily to his short, entertaining and practical marketing and branding tips and watch your organization become more successful.
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing and today is Recon Thursday. I know you’ve all heard the expression: faster better cheaper. That is what we are going to talk about today.
Just think how much more your customers and potential customers will appreciate your product and brand if you deliver faster, better cheaper.
Faster means getting product to the customer more quickly. If they want your product and they can get it into their hands immediately that’s going to be a good experience.
Better. Think about Procter & Gamble. They’ve always said things like “new” and “improved”. What can you do to make your product new, improved or somehow better in the minds of your customers?
Cheaper. There are two elements to that, the price is lower or customers get more value for the same dollar. Faster, better cheaper will allow you to enhance your brand and drive more dollars.
Look around your company for faster, better, cheaper opportunities. You might use profit as a selection criteria as to which one you will pursue. That will lead to an enhanced bottom line. You may also consider the easiest or the quickest way to implement a faster, better, cheaper strategy. Once you have accomplished the first strategy, look at another and over time you will be improving all three elements of your product.
That concludes Recon Thursday stop by tomorrow for Digital Friday. To discuss an online or face-to- face service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or email@example.com. I’m Jim Glover, That Branding Guy, for Once a Day Marketing and we’ll see you next time.