The Evolving Marketing Ecosystem

Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing.  Today is Recon Thursday and I’m going to talk about the ever evolving marketing ecosystem.

What is a marketing ecosystem?  It’s all the places where you can market your product or services.  In this dynamic, growing world there are new channels opening all the time.  As a marketer, the question you have to ask yourself is where should you be within the ecosystem?

There are at least nine different channels available to you in the marketplace today.  At the center are your customers.  You have to choose which spaces to distribute your marketing and advertising content that will provide the greatest reach to your target audience.

Print – we are all very familiar with print media.

Audio & video – that avenue is growing so fast today.  It used to be only television but now you have YouTube and other video sites.

Public Relations – still a great option for you.  Magazines, TV shows, radio shows, newspaper are still always looking for a good story.

Direct marketing – if you can find the right list you can push content to potential customers.

Online – it’s huge, it’s growing all the time and we talk a lot about the power of inbound marketing, something for you to consider.

Mobile devices – they are growing by leaps and bounds.  Through these applications for mobile devices you are going to be able to market your product and services more and more.

Place-based marketing – where people gather, like work, to a school or a store.  They have the opportunity to see your marketing content.

Then you have what I call “out and about” that is everywhere else that people are going in their daily lives, their travels, whether it be down a freeway, down a street or anywhere in between.

Lastly, there is experiential marketing.  This is where you provide the opportunity to allow your customers to experience your marketing message, experience your product.  As baby boomers age they are seeking out that experience more than any other group.  I think you will see this channel growing far faster than many of the others.

Investigate the different channels available.  Keep using the ones that are working for you but be sure to test the waters using some of the new channels that perhaps you haven’t tried before.

That concludes Recon Thursday.  Be sure to stop by tomorrow for Digital Friday.  To discuss an online or face-to-face service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or onceadaymarketing@gmail.com.  I’m Jim Glover, That Branding Guy, for Once a Day Marketing and we’ll see you next time.