July 31, 2013 at 9:54 AM

The Clearly Defined Marketing Journey

Action Wednesday/Process

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.

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Once a Day Marketing™ featured video blog: The Clearly Defined Marketing Journey

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Action Wednesday and I am starting a two part series relating my passion for hiking to reaching your marketing goals.

When planning a hiking trip, trail maps are available depicting very clearly defined routes to the top of the mountain. Taking a clearly marked trail to the top of Santa Fe Baldy, one of my favorite hikes, makes it is very evident which path to follow.

The trail map is similar to your marketing plan and the goals you a want to reach, if you stay on that path you are going to get there; if you deviate you may experience something unexpected. Once off the trail you don’t know what you are going to run into. It is less risky and will consume fewer resources to make the summit when you know exactly where you are going.

The defined path approach is definitely the conservative way to go when you want to reach the summit or your marketing goals. Tomorrow in Part II we will talk about going off trail and reaching the summit in a slightly different way.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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