July 15, 2013 at 8:58 AM

The Case for a Social Media Campaign

Smart Monday/Promotion

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Once a Day Marketing™ featured video blog: Once a Day Marketing: Day 150

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we are looking at the importance of developing a social media campaign.

Today Once a Day Marketing™ will surpass 15,000 YouTube views for our branding video blogs. That's almost 500 hours of collective viewing by followers from over 155 countries. During the 18 months since we launched our social media campaign, we've been able to establish a global brand presence using such platforms as LinkedIn, Blogger, Twitter, and Facebook. We are very pleased with our results.

The key point to remember is that social media is here to stay and should be a significant part of your integrated branding and marketing strategy. Using social media properly will create a clear understanding of your brand in the market place, build loyal followers and business relationships, enhance search engine optimization, and generate lead flow and sales opportunities.

And according to HypeLife, branding experts regarding Gen Y, if you are targeting a younger demographic you will fail to reach them unless you use social media.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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