July 16, 2013 at 9:20 AM

The Branding of Rambo

Strategic Tuesday/Positioning

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Listen to our featured Ask Those Branding Guys radio show podcast: Branding the Rambo Character

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are discussing the history and branding of the fictional character Rambo.

On our radio show Ask Those Branding Guys, we spoke with author David Morrell, master of the high action thriller, who created the Rambo character in his novel "First Blood". Morrell discussed where the name for Rambo originated and the history of maintaining the brand over the past 40 years. He also shared his latest efforts to brand and market his new novel "Murder as a Fine Art". Morrell noted that use of social media is now a key requirement for writers to publish and distribute their stories.

Ask Those Branding Guys also chatted with Bill Zunkel, owner of Tea Chileno, branding a new tea that's made with genuine New Mexico Hatch red chili and Rooibus from South Africa. We discussed the challenges of the existing naming convention and explored a new name "Bush Fire Tea."

Enjoy the podcast.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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