July 11, 2013 at 4:31 PM

Telling Your Brand Story

Recon Thursday/Positioning

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.

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Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Recon Thursday and we are looking at the importance of telling your brand story.

Recently, I had the opportunity to present the achievements of my client, a economic development association, to a Board of County Commissioners. The organization was petitioning for renewal of their annual funding and had to convey the benefits of its operations to the Commissioners.

We presented statistics of increased job growth as well the success stories of recruiting large and small companies. In addition to these functional benefits, we shared the emotional benefits of how the accomplishments of the association were enhancing the quality of life for all residents of the region.

Our goal was to tell the brand story of the economic development organization. We wanted to ensure the County Commissioners clearly understood what made the association unique, compelling and believable. Mission accomplished. The commissioners voted to renew their funding.

Be sure to always share your brand story. Tell your story well. Tell it often. And remember that customers are people first.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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