August 7, 2012 at 12:50 PM
By James Glover
Once a Day Marketing
James Glover, That Branding Guy, provides the inspiration and ideas for you to market every day in his Once a Day Marketing video blog. Tune in daily to his short, entertaining and practical marketing and branding tips and watch your organization become more successful.
Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing. Today is Strategic Tuesday and I’m going to talk about how to avoid a common marketing mistake that many companies make.
In yesterday’s blog I talked about creating buzz and anticipation by your customers for a new product you are about to release. The mistake often made is telling them how good the product is, rather than how good the product is going to make them.
Let me use my own Once a Day Marketing video advice to hone in on this point. In the daily video I provide you with knowledge, strategy and inspiration. Those are the features, the benefit of watching my videos is that you become better at marketing and branding and your business is more successful. That is how Once a Day Marketing makes your business better.
Look at your product or service and make a list of how they make your customers feel, how it makes them better. In your future promotions ensure you are emphasizing those points. Now it’s also ok to talk about how good your product is, but only after you’ve shared with customers how good your product makes them.
That concludes Strategic Tuesday. Join us tomorrow for Action Wednesday. To discuss an online or face to face service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or firstname.lastname@example.org. I’m Jim Glover, That Branding Guy, for Once a Day Marketing and we’ll see you next time.