April 16, 2013 at 10:51 AM
By James Glover
Once a Day Marketing
James Glover, That Branding Guy, provides the inspiration and ideas for you to market every day in his Once a Day Marketing video blog. Tune in daily to his short, entertaining and practical marketing and branding tips and watch your organization become more successful.
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are discussing how to avoid a common mistake in developing a marketing message.
When creating buzz and anticipation for a new product, companies often error by centering their message around how good the product is, rather than how good the product makes customers.
Review your product or service and make a list of benefits and how they make your customers feel and/or how it improves their lives. In future promotions ensure you are emphasizing those points.
Watch our Once a Day Marketing™ video to learn more about: Telling Customers How Your Product Enhances Their Lives
Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. You may also contact James Glover at (505) 501-1330 or email firstname.lastname@example.org
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