April 16, 2013 at 10:51 AM

Tell Customers How Your Product Enhances Their Lives

Strategic Tuesday/Promotion

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.

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Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are discussing how to avoid a common mistake in developing a marketing message.

When creating buzz and anticipation for a new product, companies often error by centering their message around how good the product is, rather than how good the product makes customers.

Review your product or service and make a list of benefits and how they make your customers feel and/or how it improves their lives. In future promotions ensure you are emphasizing those points.

Watch our Once a Day Marketing™ video to learn more about: Telling Customers How Your Product Enhances Their Lives

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. You may also contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com

© 2013 Once a Day Marketing™. All rights reserved.

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