January 30, 2013 at 10:59 AM

Take Time to Listen to Your Customers

Action Wednesday/Process

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Action Wednesday and I'm going to share a tip I use to greatly improve listening to my clients.

It’s essential to learn all I can from my clients and potential clients about their needs. This enables me to assess how my product or service may benefit  them. The best way to gain this understanding is to engage them in a conversation. When clients trust you they will share valuable information you can use to enhance their experience with your company, product and brand.

My simple trick to really listen is to record the conversation with a small digital tape recorder. Today smart phones and iPads can do the same thing. When you record the discussion you can sit back, relax and engage your customer and listen to what they are telling you. You don't have to worry about taking notes or trying to remember everything. Another advantage of this technique is that during later reviews you will discover key points that you may have overlooked or critical elements that could have fallen through the cracks.

Watch our Once a Day Marketing video to learn more about listening to your customers: Recording Your Business Conversations

Once a Day Marketing positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. You may also contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com

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