December 16, 2013 at 8:23 AM

Tactical Implementation – Opening the Playbook

Smart Monday/Process

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and those of you that follow my blog know I am an avid football fan. I see many similarities between preparing for a football game and preparing your marketing plan and tactical implementation of that plan.

Let’s say the start of the season is the start of your business year and your team is in place. First create a playbook or marketing plan of items you will implement during the year to get your message out. Then identify which items are the best to implement during the season and which players are well suited to carry them out.

Review your game plan, that marketing action plan, and determine which tactics are working best for you. Ensure you continue to implement those items. Just like in a football game, whena play is working keep using it until the defense stops it. Also review tactics you had planned but aren’t implementing. Now is the time to identify those items, put them into the game and see how they do.

You may want to consider adding trick plays that weren’t in your play book at the start of your business season. Use your insight about your company, the competition and market to add new ideas; a few things that just may shake up the marketing game a little bit. Perhaps you will have more customers take notice.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at Contact James Glover at (505) 501-1330 or email Listen to Ask Those Branding Guys™ every Monday at 11:00am (MST) streaming live on KVSF 101.5 FM.

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