April 21, 2014 at 11:38 AM

Starbucks: Enhancing the Customer Experience

Strategy

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.

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Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at how Starbucks is doing a fantastic job of enhancing their customer experience. 

Starbucks is a brand that understands the importance of taking care of each and every customer. They know their brand means a lot more than just coffee. Their brand reflects great customer service, a wide selection product offerings, a cozy place to chat with people and convenient locations.

Further demonstrating their understanding of catering to the needs of their brand lovers, Starbucks recently introduced a new Twitter campaign called "Tweet-a-Coffee." The idea is simple and brilliant. Using the power and reach of Twitter, Starbucks has made it easy for customers to buy a cup of coffee for someone else via Twitter.

The results have been tremendous for Starbucks because the idea is unique and makes it easy for fans to share their brand appreciation with others. The strategic question for you to answer is what can you do to get your brand lovers to tell their friends about your product or service?

There is no one approach that will work. Starbucks used the ease of social media to empower their customers to promote their brand. Think simple, think unique and remember your campaign is targeting your brand lovers.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.  Visit our website at www.onceadaymarketing.com.  Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com.  Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

© 2014 Once a Day Marketing™.  All rights reserved.

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