February 3, 2014 at 11:17 AM
By James Glover
Once a Day Marketing
James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are encouraging you to ensure your branding and marketing strategy is ready to spring into action.
The first task is to look at your brand and make sure you have a clear understanding of what makes your business unique and compelling. You don't want to be just like everyone else. Know how your customers benefit from your offerings and why they should believe you can deliver on your brand promise.
For example, how many times have you heard a claim like "taste great and less filling" and the product or service doesn't live up to your expectations?
Once your refine your brand positioning, develop a marketing action plan to communicate with your customers the benefits they will enjoy using your product or service. In the plan, identify where you will market, what your message will be, the durationof the campaign and the budget ofthe media placement.
Remember you have the entire marketing ecosystem at your disposal which includes print, audio/video, out-of-home, place-based, publicity, direct marketing, mobile, internet, and experiential. Be creative in your approach and use channels where your potential customers may be found.
Lastly, create messaging that will be relevant and resonate with your customers. Focus on emphasizing the emotional benefits of your brand and how your offering will enhance and improve the lives of your customers.
Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email firstname.lastname@example.org. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MST) streaming live on KVSF 101.5 FM.
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