February 4, 2014 at 10:48 AM

Spotlight on Brand Building


By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.

Listen to our featured Those Branding Guys radio show podcast: Author Tsufit and Step Into the Spotlight
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Those Branding Guys, we discussed how to get your brand noticed.
We spoke with Tsufit, award winning author of "Step Into the Spotlight” about getting attention for your brand. Although she began her career as a lawyer, her passion has always been to be on stage. She moved into coaching others about the “show” in their business and the book grew out of these experiences.
Tsufit shared that all business is show business and all businesses need to be able to create “box office” draw for their business. Businesses all have unique character that should be well defined to let customers know what you stand for. The key is to determine what your business has to build on and making that interesting. It’s all about how your story is presented.
Tsufit talked about the importance of finding your "inner Elvis." She pointed out that early in his career Elvis imitated the other popular singers of the day. It wasn't until he sang with his own voice and style, and accepted it was okay to be different, that his awareness and popularity emerged.
She concluded it's important for everyone to step into the spotlight if you want to ensure your brand stands out and is memorable.
Enjoy the podcast.
Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MST) streaming live on KVSF 101.5 FM.
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