November 6, 2013 at 8:21 AM

Specializing and Being Unique, Compelling and Believable

Action Wednesday/Positioning

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Listen to our featured Ask Those Branding Guys radio show podcast: Paulsen Marketing and Specializing a Brand

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™.  Today is Action Wednesday and we are asking you to review whether or not you are specializing your brand and being unique, compelling and believable.

On our radio show Ask Those Branding Guys, we spoke with Mark Smither, VP and Strategic Director at Paulsen Marketing, experts in agriculture and rural lifestyle marketing.  Their Agri-branding specialty has evolved from Paulson clients’ need to understand what their consumers are thinking.  Paulsen conducts research and shares this information online. 

Specializing in marketing for agri-business has secured a place for Paulson Marketing as one of the top agencies in this niche and has resulted in the agency being considered as a thought leader in their market.

Smither shared his insight around branding agriculture products and appealing to target markets.  One client, Kubota Tractor, was positioned to target customers moving back to more rural locations who needed a tractor to maintain their larger property.  This strategy has proved successful for over 14 years.

Challenges for the Paulson Agency include assisting clients to answer the question Who Am I?  To define this, Smither cited the importance of listening to your customers (market research) as well as identifying what is unique, compelling and believable about their company.

The Paulsen segment begins at 33:08 – enjoy the podcast.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.  Visit our website at  Contact James Glover at (505) 501-1330 or email  Listen to Ask Those Branding Guys every Monday at noon (MDT)streaming live on KVSF 101.5 FM.

© 2013 Once a Day Marketing™.  All rights reserved.