April 18, 2012 at 6:00 AM
By James Glover
Once a Day Marketing
James Glover, That Branding Guy, provides the inspiration and ideas for you to market every day in his Once a Day Marketing video blog. Tune in daily to his short, entertaining and practical marketing and branding tips and watch your organization become more successful.
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Action Wednesday and we are going to discuss the importance of becoming a public speaker.
One of the best ways I’ve found to enhance my own personal brand is seeking public speaking engagements. There are many organizations in need of professionals to speak to their audiences on a variety of topics.
What I like about this activity is that it brands you as an expert. You will be in front of a large gathering speaking about a subject you are very knowledgeable of. That enhances your brand. Afterwards, you are able to make connections with people from the group. Those connections may lead to business opportunities.
Ensure your public speaking engagement successful by selecting an organization that is a good fit between your content and the audience. If you are a fitness guru it may not make sense for you to present to a group of triathletes who already know how to stay fit.
Develop entertaining and informative content. You don’t want to be boring. You want to make sure that everybody leaves the presentation excited about what they’ve heard and feeling good about the content.
Lastly, work the room so to speak, and identify opportunities to go out and present.
There is no real downside to public speaking engagements unless your presentation skills are not strong, however, with time and practice you will become a very good public speaker. At a minimum, you will brand yourself, and that alone is a good thing. You may also develop business following your presentation. I am a big believer in public speaking.
That concludes Action Wednesday. Stop by tomorrow for Recon Thursday. To discuss an online or face-to-face service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or email@example.com. I’m Jim Glover, That Branding Guy, for Once a Day Marketing and we’ll see you next time.