December 13, 2013 at 10:34 AM

Social Media Statistics to Ponder - Part 2

Digital Friday/Promotion

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Digital Friday and we are sharing five more compelling social media statistics for you to ponder as you develop your social media marketing. These statistics were originated online by Buffer, a company that posts social media content for its clients. Read part one here.

#6: The fastest growing demographic on Twitter is the 55–64 year age bracket. Takeaway: You now have a broader audience to reach with your social media messaging. Be sure to tailor your content accordingly.

#7: 189 million of Facebook’s users are "mobile only". Takeaway: As we mentioned last week in Part 1 that 25% of smartphone owners 18-44 always have their device nearby, along with this Facebook statistic, it's important to make sure you design content that works well on mobile devices.

#8: YouTube reaches more U.S. adults aged 18–34 than any cable network. Takeaway: It's time to add video to your outbound marketing if you aren't already doing so. The production process is simple and production cost are down making it easy to produce and post videos about your business.

#9: Every second two new members join LinkedIn. Takeaway: LinkedIn is a place where a lot of potential business prospects hang out. Make sure you have a strong presence and share your social media posts through this channel. For Once a Day Marketing, LinkedIn by far drives the most referrals to our website.

#10: Even though 62% of marketers blog or plan to blog in 2013, only 9% of US marketing companies employ a full-time blogger. Takeaway: Social media is a great tool to add to your marketing portfolio but you will need to allocate the appropriate resources to make social marketing work for your brand.

Be sure to keep these additional five statistics in mind as you mold your future social media marketing.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at Contact James Glover at (505) 501-1330 or email Listen to Ask Those Branding Guys™ every Monday at 11am (MST) streaming live on KVSF 101.5 FM.

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