December 6, 2013 at 12:02 PM

Social Media Statistics to Ponder - Part 1

Digital Friday/Promotion

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.

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Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Digital Friday and we are profiling five compelling social media statistics for you to ponder as you develop your social media marketing. These statistics were originated online by Buffer, a company that posts social media content for its clients.

#1: 25% of Smartphone owners ages 18–44 say they can’t recall the last time their smartphone wasn’t next to them. As smartphone sales continue to grow, you can imagine that almost everyone will have their smartphones handy. Takeaway: Make sure all your content and messaging works on this smaller platform.

#2: Almost half of online customers expect brands to provide customer service on Facebook, but only 23% provide it. Takeaway: If you aren't providing customer service access via Facebook you might want to give that feature serious consideration.

#3: Shelf life of social media links is 3 hours, with most of the activity transpiring within the first 60 minutes. Takeaway: Frequency of posting is critical to create more attention and drive traffic.

#4: Women spend 30% more time on social networking sites than men. Takeaway: You might expect different levels of customer interaction depending on who your messaging is targeting.

#5: 70% consumers trust brand recommendations from friends over professional online reviews, consumer online reviews, natural search engine results and information on company websites. Takeaway: Social media provides an easy way for friends to make recommendations on their favorite products and services. Remember it's just as easy to share that they don't like a product or service.

Be sure to keep these five statistics in mind as you mold your future social media marketing.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11am (MST) streaming live on SantaFe.com KVSF 101.5 FM.

© 2013 Once a Day Marketing™. All rights reserved.

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